BBURD × HLX
Motocross rider in mid-air at sunset
Jake Burd × HLX Studios


A stolen bike. A missing gear bag. No idea where to look.Don’t wait for that moment. Hide an HLX GPS label on your bike, gear, or high-value items before they disappear. $12 per label. 30 days of tracking.Discreet by design. No “tracking device following you” phone alerts.

The moment you realize it’s missing

An empty spot.
A sinking feeling.

You go back for your bike. It’s not there. Your gear bag isn’t where you left it. Losing the item is bad enough. Not knowing where to look makes it worse.

A hidden GPS label gives you recorded locations to start with—not just a guess.

HLX · Location historyExample map
Example location history around Cincinnati, with orange location markers and dashed paths on a light street map
Bikes · Gear · High-value items

It’s the next ride, the weekend you planned, and the gear you saved for. Theft or a misplaced bag can take all of that with it.

Motocross
MX-01
Motocross
Dirt Bikes
DB-02
Dirt Bikes
Street Bikes
ST-03
Street Bikes
Onewheel
OW-04
Onewheel
Skydiving Gear
SK-05
Skydiving Gear
0
Days of tracking per label
$0
Per label, dealer price
0
Visible signs on the bike
HLX tracking label on a motorcycle frame
For dealerships

Before they ride away. Before it goes missing.

    01
    Ask the question at checkout

    If this bike disappeared tomorrow, would you know where to look? Offer tracking while it’s still in their hands.

    02
    A small cost before a big loss

    Buy labels at $12 each. Give customers a way to locate their bike or gear if it’s stolen or lost.

    03
    Zero install time

    Peel, stick, done. Your team can apply it in under a minute.

You can’t add tracking to a bike that’s already missing. Stock hidden GPS labels before your customers need them.